It still amazes me that there is such a focus on highlighting the pool when hardly anyone who is apartment hunting is specifically looking for one. It makes a great advertising photo if you have one, but lots of people are more interested in the interior, the cleanliness, and overall, the affordability. Most larger apartment communities will have a pool, but they’ll have a ton of other amenities to pad that.
Get concept – find your “thing” and build a marketing slogan around it! That “thing” should be something you do better that anybody else. Simple is usually the best!
There really is something to be said for a clean, well-maintained apartment community regardless of the rental price, property age or extra amenities. It’s a simple idea with a demand. Advertise it if you have it.
RENT SODA 
It still amazes me that there is such a focus on highlighting the pool when hardly anyone who is apartment hunting is specifically looking for one. It makes a great advertising photo if you have one, but lots of people are more interested in the interior, the cleanliness, and overall, the affordability. Most larger apartment communities will have a pool, but they’ll have a ton of other amenities to pad that.
Get concept – find your “thing” and build a marketing slogan around it! That “thing” should be something you do better that anybody else. Simple is usually the best!
Very refreshing, true and authentic take on marketing – especially with affordable multi-family housing.
There really is something to be said for a clean, well-maintained apartment community regardless of the rental price, property age or extra amenities. It’s a simple idea with a demand. Advertise it if you have it.